AMAZON DEVICES • SHIPPPED 2023
Alexa+ Adaptive Content
Role
Product Designer
team
Conversation Designer
Creative Director
Design Manager
Lead Product Designer
Product Designers
Product Manager
Motion Designer
UX Researcher
timeline
2023
type
0 - 1 design
Computer vision
Multimodal design
Overview
Sparking delight and interaction with proximity awareness
Amazon's Echo Show series has revolutionized the smart display market with its seamless integration of voice assistance and visual content. However, there's still room for innovation in terms of user experience, visual design, and features. This led to the development of a proximity-based experience that dynamically adapts to the user's physical presence, creating a more personalized and engaging interaction with the device.
Watch the launch at Amazon Devices and Services 2023 Fall Announcement here.
challenge
Catching attention without disruption
This new technology was a complex and ambitious endeavor. We had to balance between the fine line of a pleasant ambient experience that users feel comfortable having in the background of their home, yet still encourage action between the user and device.
for users
Create deeper relationships with Alexa with a personalized and useful experience
Increase confidence and reliability of Alexa devices in “getting the job done”
Feel in control of their device, privacy, and home security
Discover more content and Alexa capabilities
for BUSINESS
Provide advantageous edge from competitors in technical and UX features
Create a foundational step towards more dynamic and adaptive interfaces for Alexa, driving future innovation and growth
This project is confidential, reach out to me directly to learn more.
Craving more?